:max_bytes(150000):strip_icc()/y2kjeans-79d61884e42b401c843153799dffa691.jpg?w=1200&resize=1200,0&ssl=1 "These Y2K Denim Manufacturers Are Making a Comeback")
From the Juicy Couture comeback to a reboot of The Straightforward Lifethe Y2K revival has been going down for years. In flip, the early aughts obsession has moreover come for our denim. Though the saggy, low-rise, jewel-adorned jeans of the early aughts pale out of view for a interval of the 2010s, the event cycle has ushered them once more to the forefront, and some of the an identical producers that had been omnipresent twenty years previously are trending as soon as extra.
The event is particularly seen on resale platforms like Depop, the place producers like True Religion and Miss Me are among the many many most searched, in response to a spokesperson. Interior data reveals searches for ‘Y2K denim’ spiked this summer season, whereas searches for ‘Von Dutch Denim’ rose 65 % over the course of this 12 months. “There’s been loads of buzz throughout the “Indie Sleaze” look this 12 months, which tends to combine positive elements from every the early aughts and 2010s,” says And Panzonia growth forecaster for Depop. Panzoni elements to Diesel’s newest runway current, which featured shredded denim shorts and tromp l’oeil particulars, for instance.
A slew of celebs have endorsed the nostalgia-heavy growth. Ice Spice wore a Little one Phat denim set to the 2024 Grammy Awards, whereas Megan Thee Stallion these days partnered with True Religion for an advert advertising and marketing marketing campaign. And, on TikTok, it’s onerous to scroll with out coming all through films of jeans hauls that features producers like Miss Me and Von Dutch.
It’s clear that each one that comes spherical goes spherical, and denim isn’t any exception. Ahead, uncover the Y2K jeans producers that made an affect in 2024.
From Dutch
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A Von Dutch trucker hat was as quickly as a staple of film star highway sort, worn by the likes of Gwen Stefani, Brittany Spears, and Paris Hilton. The early 2000s relic resurfaced in 2016, when Kylie Jenner, on the height of her King Kylie interval, posed in certainly one of many hats on Instagram. Two years later, a Von Dutch retailer opened on Melrose Avenue in L.A., not faraway from the place it as quickly as stood a very long time earlier. Additional these days, Bella Hadid wore a pair of low-slung Von Dutch jeans and carried a branded bowling bag. And in 2023, Von Dutch a French division at Paris Type Week.
Diesel
Raymond Hall / Getty Pictures
The Italian mannequin Diesel made a popularity for itself by breaking pointers, selling pre-destressed denim by horrifying advert campaigns. Though the mannequin struggled financially all by the 2010s, Glenn Martens was appointed ingenious director in 2020, a change that appeared to revive the mannequin. Dua Lipa starred in a group of adverts for the mannequin in 2021, and in 2023, Diesel returned to Milan Type Week with a runway show-turned-party that lasted eight hours and was open to most people. And in what was actually a vote of confidence for the mannequin, Charlie XCX and Julia Fox had been in attendance.
Miss Me
Courtesy of Miss Me
Few points date {a photograph} like a pair of jeans whose once more pockets are adorned with a bejeweled cross or fleur de lis, a staple of early 2000s Miss Me collections. You’d decide a pair of their jeans on stars like Beyoncé by the signature crimson tab on the doorway pockets, if not the daring white stitching. Additional these days, the queen of the Y2K revival, Ice Spice, was photographed in a pair of Miss Me jeans for a Rolling Stone cowl story, Proper this second, Miss Me jeans attribute the an identical daring pockets nonetheless are available further updated silhouettes.
Little one Phat
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Primarily based in 1999, Little one Phat rose to such fame that by 2007, its founder, Kimora Lee Simmons, had her private actuality current. Simmons, a former model and muse of Karl Lagerfeld, started the mannequin beneath the umbrella of her then-husband, Russell Simmons’ agency, Phat Farm. The streetwear mannequin was already a staple inside the hip-hop world, so it adopted that Little one Phat would flip into a favorite of artists like Lil Kim, Missy Elliot, and Mary J. Blige. The mannequin’s omnipresence lastly led to restricted model Little one Phat Visa taking part in playing cards and Motorola telephones. The mannequin went quiet in 2010 after Simmons stepped away, nonetheless she relaunched it in 2019 by the use of a collaboration with With out finish 21. In 2024, Ice Spice chosen a personalized Little one Phat seek for her Grammys debut, the place she was nominated for Most interesting New Artist.
True Religion
Johnny Nunez / Getty Pictures
True Religion was primarily based on the end of 2002, nonetheless it wasn’t prolonged sooner than The Black Eyed Peas cemented the mannequin inside the cultural lexicon by name-dropping them of their iconic 2005 monitor “My Hump.” The mannequin confronted financial troubles inside the 20-teens nonetheless returned to New York Type Week in 2023. For his or her 2024 trip advertising and marketing marketing campaign, they teamed up with Megan thee Stallion, who says she’s been carrying the jeans since she was 14.
FUBU
Prince Williams/WireImage
Primarily based by 4 friends in 1992 in Queens, the ethos behind FUBU was clothes created by the people who would placed on them. (FUBU represents the motto “for us by us.”) LL Cool J wore a FUBU hat in a 1997 Gap enterprisedrawing mass consideration. Usher and Beyoncé adopted, and FUBU shortly turned a favorite inside the hip-hop world, sometimes seen on MTV and VH1. Proper this second, FUBU hats are found all through Depop and Vestiaire Collective. The mannequin’s 2024 runway current at Atlanta Type Week featured their signature hats and jerseys, plus tailored matches.